Driving growth for Samsan Inc. by building a high-performance website that communicates trust, scales with operations, and elevates brand presence in the industrial supply sector.
Samsan Inc. is a well-established industrial supply company operating across sectors such as Oil & Gas, Flow Control, Instrumentation, Electrical Systems, and Heavy Construction. With a legacy rooted in reliability, they cater to critical industries where quality, timely delivery, and trust are non-negotiable. Despite their strong reputation in the field, their digital presence didn’t reflect their scale, capabilities, or modern workflow. That’s where we stepped in.
Samsan Inc. approached us with an outdated website that lacked visual clarity, responsive behavior, and a structured approach to content delivery. Their existing site didn’t reflect the scale of their operations or their multi-brand partnerships. It also failed to guide potential clients toward inquiries or RFQs (request for quotes).
On the backend, they had no streamlined way to update product categories or industries served, often requiring a full code deployment to make small changes. They needed something modern, modular, scalable — something they could manage going forward.
Our agency was brought in to overhaul the user experience, create a future-ready design, and turn Samsan Inc.'s industrial authority into a strong digital presence.
We led the engagement with an experience-first mindset — merging enterprise-level aesthetics with developer-friendly architecture. Our goal was to ensure that users from procurement, engineering, or operations could quickly find relevant product categories, learn about industry sectors served, and initiate a quote request effortlessly.
Samsan Inc.’s customers aren’t browsing for fun — they’re looking to solve real problems fast. Our goal was to create an experience that feels effortless, especially for engineers, procurement leads, and decision-makers who need clarity and speed.
We avoided clutter and kept the interface sharp. From icons and sector-based grids to CTA buttons and smart content blocks, everything was designed to help users find what they need in just a few clicks — whether on desktop or mobile.
The result is a smooth and intuitive experience, using fast-loading layouts, interactive brand carousels, and strong typography to communicate Samsan's strength and professionalism without saying too much.
We worked closely with the team at Samsan Inc. to keep this project moving quickly without overcomplicating things. In just two short meetings, we mapped out the content structure, defined the key pages, and understood exactly what they needed.
Our team handled design and development side-by-side — working in sprints, sharing staging links, and reviewing everything live on Vercel preview deployments. This allowed for quick feedback and zero surprises.
Samsan’s team trusted our process, and we respected their time. The result: a clean and high-performance website delivered fast, without endless back-and-forth.
The final website isn’t just cleaner — it’s smarter. The reimagined SansanInc.ca drives client engagement and positions Samsan as a modern, digitally fluent supplier.
Load times dropped by over 60%, thanks to Next.js and Vercel. Navigation flows are clearer, with a 3x increase in CTA click-throughs within the first month post-launch.
Samsan’s sales team now confidently shares the site with clients — it's a digital first impression that matches their industrial legacy.
"This website finally reflects who we are as a company — trusted, modern, and built for industry. The new platform gives our clients the confidence to work with us."
"Building this site taught me how to scale content architecture for complex categories — and still make it look clean on mobile. One of my proudest builds."