Pulpculture: Redefining Digital Wellness with Premium D2C Commerce
Modernizing wellness delivery with a cutting-edge, subscription-first e-commerce platform that puts health and transparency at the forefront.
Client Overview
Pulpculture is a Toronto-based wellness company committed to delivering premium cold-pressed juices and wellness products directly to customers across Canada. Founded with a mission to make authentic, organic nutrition accessible, they combine traditional cold-press techniques with modern convenience.
Services Provided
Solution Technologies / Tech Stack
The Challenge
When Pulpculture approached us, they had a premium product trapped in a legacy digital experience. Their existing platform was unable to support their growth ambitions, specifically lacking the capability to handle a sophisticated "Premium Membership" model that required automatic discounts and tiered delivery fees.
Furthermore, their digital presence did not reflect their high-end brand positioning. Cluttered interfaces, poor mobile performance, and operational inefficiencies in order fulfillment were stifling conversion rates and burdening their support team. They needed a transformation that would not only look beautiful but operationalize their unique business model at scale.
The Solution
Agency partnered with Pulpculture to build a modern, scalable e-commerce ecosystem from the ground up. We moved away from monolithic platforms to a Headless Commerce architecture.
By decoupling the frontend experience from the backend logic, we gained total control over the customer journey. We designed a system that feels less like a standard store and more like a wellness app—fast, intuitive, and hyper-focused on the product.
Design Philosophy: "Apple Store meets Farmers Market"
We created a design system that embodies minimalist elegance. The goal was an "Invisible UI"—an interface that recedes to let the vibrant colors of the fresh juices take center stage.
We implemented a sophisticated "Clean Clinical" aesthetic using pure white backgrounds, rich black typography (Mona Sans), and generous whitespace. This gallery-like feel communicates trust and transparency. Crucially, we adopted a mobile-first approach. With 70% of traffic coming from mobile devices, we ensured that every touch target, filter drawer, and checkout flow was optimized for the thumb, resulting in a significantly smoother shopping experience.
- Premium Membership Engine
- Multi-Region Support
- Self-Service Customer Portal
- Smart Filtering
Agile Collaboration & Rapid Iteration
This project moved from concept to launch in just 6 months through a rigorous Agile methodology. We operated in 2-week sprints, maintaining close synchronization between our engineering team and Pulpculture’s product owners.
By establishing a shared Monorepo architecture early on, our backend and frontend teams could develop in parallel. We utilized continuous integration pipelines to deploy features for client review instantly, ensuring that the final product was pixel-perfect and business-ready on day one.
- Bi-Weekly Sprint Cycles
- Component-Driven Development
- API-First Approach
The Result
The launch of the new Pulpculture platform delivered immediate, measurable business impact. By removing friction from the purchasing process and empowering customers with self-service tools, we drastically improved both the user experience and operational efficiency.
In the first three months post-launch, Pulpculture saw a 45% increase in mobile conversion rates and a 28% increase in Average Order Value (AOV). The new subscription portal reduced customer support tickets regarding billing by 90%, allowing the team to focus on growth rather than maintenance.
What Our Clients and Team Say
"Agency By Naman Kataria transformed our vision into reality. The platform is beautiful, fast, and has enabled us to scale our business exponentially. The subscription system works flawlessly, and our customers love the seamless experience"